Matt Macduff for Norco Kamloops Lake June 2022
When mountain biking stumbled across Freeride in the mid 90’s, it was a revolution fueled by emerging MTB technology, BC’s unique geography and janky, hand-shot VHS edits shot by the pioneers who were unknowingly documenting the lore of the sport.
In Free to Be, Matt MacDuff explores Freeride’s roots aboard his Shore by exploring the sport’s revolutionary freedom of defining your own line through an updated lens that reflects his fresh take on the landscape where it all began.
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