{"version":"1.0","provider_name":"MTB-MAG.COM","provider_url":"https:\/\/www.mtb-mag.com\/en\/","author_name":"Alex Boyce","author_url":"https:\/\/www.mtb-mag.com\/en\/author\/alex-boyce\/","title":"Giro Helmets - MIPS, The Future of Safety?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iJRbkhIW3S\"><a href=\"https:\/\/www.mtb-mag.com\/en\/giro-helmets-mips-the-future-of-safety\/\">Giro Helmets &#8211; MIPS, The Future of Safety?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mtb-mag.com\/en\/giro-helmets-mips-the-future-of-safety\/embed\/#?secret=iJRbkhIW3S\" width=\"600\" height=\"338\" title=\"&#8220;Giro Helmets &#8211; MIPS, The Future of Safety?&#8221; &#8212; MTB-MAG.COM\" data-secret=\"iJRbkhIW3S\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.mtb-mag.com\/wp-content\/uploads\/2014\/08\/140826_Eurobike_Canon-EOS-7D_0001-32.jpg","thumbnail_width":1500,"thumbnail_height":1000,"description":"Giro Helmets today presented their new MIPS system (multidirect impact protection system), which although found in some other brands of helmets, is a very significant move by Giro. This is because between Giro and additionally Bell Helmets, the two companies which have the same parent company, occupy 45 percent of the helmet market in biking. With more than 19 years of research and development MIPS is about distributing rotational impact forces through the helmet better and reducing brain injury. Inspired by the brains own protective mechanism Giro created their new range of helmets which with the MIPS design focused on"}