{"version":"1.0","provider_name":"MTB-MAG.COM","provider_url":"https:\/\/www.mtb-mag.com\/en\/","author_name":"Ian Collins","author_url":"https:\/\/www.mtb-mag.com\/en\/author\/ian-collins\/","title":"Ibis Factory Visit","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zhByqVDsOv\"><a href=\"https:\/\/www.mtb-mag.com\/en\/ibis-factory-visit-photos\/\">Ibis Factory Visit<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mtb-mag.com\/en\/ibis-factory-visit-photos\/embed\/#?secret=zhByqVDsOv\" width=\"600\" height=\"338\" title=\"&#8220;Ibis Factory Visit&#8221; &#8212; MTB-MAG.COM\" data-secret=\"zhByqVDsOv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.mtb-mag.com\/wp-content\/uploads\/2014\/07\/DSC1811.jpg","thumbnail_width":1600,"thumbnail_height":1068,"description":"We recently had a chance to spend a few days in Northern California to visit a couple of factories and offices. Our first stop was at Ibis in Santa Cruz. The rider owned brand was originally born in 1981 in Scot Nicol&#8217;s garage in Mendocino, CA. Although throughout the years Ibis have been constructed from titanium, steel and aluminum, they are now all exclusively made of carbon fiber. Poke around their workspace with us and enjoy the pictures below. For people on the outside of Ibis, their motto is &#8216;ride more work less&#8217;. For their own workers, it&#8217;s &#8216;ride less"}