{"version":"1.0","provider_name":"MTB-MAG.COM","provider_url":"https:\/\/www.mtb-mag.com\/en\/","author_name":"Simon Silver","author_url":"https:\/\/www.mtb-mag.com\/en\/author\/simon-silver\/","title":"[Video] Made With Love - Industry Nine","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6QDAxddUun\"><a href=\"https:\/\/www.mtb-mag.com\/en\/video-made-with-love-industry-nine\/\">[Video] Made With Love &#8211; Industry Nine<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mtb-mag.com\/en\/video-made-with-love-industry-nine\/embed\/#?secret=6QDAxddUun\" width=\"600\" height=\"338\" title=\"&#8220;[Video] Made With Love &#8211; Industry Nine&#8221; &#8212; MTB-MAG.COM\" data-secret=\"6QDAxddUun\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.mtb-mag.com\/wp-content\/uploads\/2017\/09\/BC360C-27.5-Rainbow2.jpg","thumbnail_width":1500,"thumbnail_height":951,"description":"Credit: Freehub Most people might know Industry Nine by its wheel\u2019s signature buzz, and while the internals that create the noise are impressive, the process and community behind the entire wheel itself is equally remarkable. Since the company\u2019s first wheels hit the ground in 2004, it has been continually innovating every process involved, be it at the drawing board, in machine shop or on the assembly line. Get a glimpse of the process\u2014from lathing to lacing\u2014in this episode of Made With Love. Manufacturing\u2014most people don\u2019t think of it as glamorous, but there is an allure to it that inspires and"}