{"id":89248,"date":"2015-04-10T06:04:38","date_gmt":"2015-04-10T04:04:38","guid":{"rendered":"http:\/\/www.mtb-mag.com\/?p=89248"},"modified":"2015-04-10T06:04:38","modified_gmt":"2015-04-10T04:04:38","slug":"deity-launches-all-new-bladerunner-pedals","status":"publish","type":"post","link":"https:\/\/www.mtb-mag.com\/en\/deity-launches-all-new-bladerunner-pedals\/","title":{"rendered":"Deity launches all new Bladerunner pedals."},"content":{"rendered":"

Deity Launches the First in a Series of New Pedals, the Bladerunner!<\/strong><\/p>\n

\"DEITY-BLADERUNNER-1\"<\/a>
\nWith Deity\u2019s massive expansion in mid swing, today marks the start of a multiple phase launch of new\u00a0products that will continue to elevate the rider owned company to new heights. With a renewed focus\u00a0on their line of pedals, Deity went to the drawing board for 2015 and are launching the first in a two part\u00a0series of high end pedals, the Bladerunner<\/a>!
\n\"DEITY-BLADERUNNER-2\"<\/a>
\nIn development for over two years, the Bladerunner sees Deity step away from the basic pedal designs\u00a0that they have been known for and enters new pedal territory for the growing brand.\u00a0<\/p>\n

\u201cOur pedals have always been successful for us, but as we started this company on limited sources, we\u00a0did not have the sufficient funds to own our own pedal tooling in the past. To reduce costs, we shared\u00a0pedal molds for our past pedals which has been a thorn in our side, but necessary at the time. Things\u00a0have changed dramatically over the past years and everything we have been doing and investing into\u00a0has been with a goal to develop our own pedal tooling, own our pedal designs, make the best product\u00a0possible, and to push our boundaries. It is almost a sigh of relief to move forward with the Bladerunner\u00a0and finally start showing people what we are capable of in the pedal realm.\u201d Eric Davies (Deity, Owner)
\n\"DEITY-BLADERUNNER-3\"<\/a>
\nWith thousands of pedals moving out of the Deity warehouse annually and a variety of price points to\u00a0hit almost every target market possible, the Deity Bladerunner pedals are a product born from the\u00a0limitations of previous open source molds, the needs of riders looking for a larger pedal, and a desire to\u00a0improve the durability of today\u2019s super thin pedals.<\/p>\n

\u201cOur goal with the Bladerunner pedals was to offer riders a larger functional platform size, keep a thin\u00a0profile, and focus on the weak area of thin pedals, the internals and pedal profile. By going to the\u00a0drawing board, we were able to develop two new molds that would allow us to create a two part series\u00a0of pedals that will reach two very different ends of the spectrum. The specific focus with the\u00a0Bladerunner Pedals was to keep them as thin as possible, find ways to maximize internal durability, offer\u00a0a larger footprint without adding weight, reevaluate pin locations, and create a damn sexy set of\u00a0pedals.\u201d Eric Davies (Deity, Owner)
\n\"DEITY-BLADERUNNER-4\"<\/a>
\nThe new Deity Bladerunner pedals feature a 103mm x 100mm platform size that spins on a new Deity\u00a0DU bushing and a series of micro sealed bearings. To protect the pedal from bearing failure due to side\u00a0impacts, crashes, or rock strikes, the internals of the Bladerunner pedals are reinforced by a load\u00a0distribution top hat ABS spacer that prevents side loads from affecting the bearings. Tested for almost\u00a0two years, the Bladerunner pedals will be replacing two of the current crop of Deity pedals as the\u00a0company moves towards a revamped focus in their pedal line. With titanium spindles planned, a\u00a0signature pedal design in production, and a slew of aftermarket upgrades in the works, the Bladerunner\u00a0pedals are only the start of exciting things to come for Deity.
\n\"DEITY-BLADERUNNER-5\"<\/a>
\nSpecs:<\/p>\n

-Extruded and Machined from Deity molds and 6061 T6 aluminum<\/p>\n

-The largest Deity pedal to date<\/p>\n

-103mm x 100mm footprint<\/p>\n

-11mm thin at the exterior edges<\/p>\n

-Concave pin profile<\/p>\n

-Load distribution system to prevent bearing blowout<\/p>\n

-Multi micro sealed bearings and Deity DU Bushing internals<\/p>\n

-Machined traction grooves<\/p>\n

-Mimimal material in key areas to shed weight and mud build up<\/p>\n

-Available in 5 high polished ano colors and also white powdercoat<\/p>\n

-MSRP of $143.99 USD
\n\"DEITY-BLADERUNNER-6\"<\/a>
\n\u201cThe Bladerunner pedals hit a higher pricepoint, so they will be replacing our magnesium Decoy LT\u00a0pedals and the Skyskraper pedals. Don\u2019t sweat though as we will be continuing to offer our popular cost\u00a0effective Compound and Decoy pedals. The Bladerunner pedals are our opportunity to design the best\u00a0pedal this market has seen and we are so pumped to finally get them out to everyone!\u201d Eric Davies
\n\"DEITY-BLADERUNNER-7\"<\/a>
\nIn celebration of the first of many massive product launches for Deity in 2015, the rider owned crew are\u00a0giving away 5 pairs of Bladerunner pedals for FREE to 5 people in need of some fresh new contact points\u00a0on their ride! To enter, hit up their site, submit your information, and stay posted to the Deity site and their media pages for a list of winners on April 24th!
\n\"DEITY-BLADERUNNER-8\"<\/a>
\nwww.deitycomponents.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Deity Launches the First in a Series of New Pedals, the Bladerunner! With Deity\u2019s massive expansion in mid swing, today marks the start of a multiple phase launch of new\u00a0products that will continue to elevate the rider owned company to new heights. With a renewed focus\u00a0on their line of pedals, Deity went to the drawing board for 2015 and are launching the first in a two part\u00a0series of high end pedals, the Bladerunner! In development for over two years, the Bladerunner sees Deity step away from the basic pedal designs\u00a0that they have been known for and enters new pedal territory<\/p>\n","protected":false},"author":170425,"featured_media":89249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3678],"tags":[],"yoast_head":"\nDeity launches all new Bladerunner pedals. | MTB-MAG.COM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mtb-mag.com\/en\/deity-launches-all-new-bladerunner-pedals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deity launches all new Bladerunner pedals.\" \/>\n<meta property=\"og:description\" content=\"Deity Launches the First in a Series of New Pedals, the Bladerunner! With Deity\u2019s massive expansion in mid swing, today marks the start of a multiple phase launch of new\u00a0products that will continue to elevate the rider owned company to new heights. With a renewed focus\u00a0on their line of pedals, Deity went to the drawing board for 2015 and are launching the first in a two part\u00a0series of high end pedals, the Bladerunner! 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