[Video] Chasing Trail Ep. 33 – Verbier

Every year, the marketing team here at SCOTT is tasked with shooting a small (read: large) selection of our new products for the upcoming year. Usually, we call this the catalogue shoot, and we do one for Road and one for MTB.



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When you look one of SCOTT’s print ads, what you don’t see is what goes into it. Sometimes, they’re one-shot bangers, but often, there is a fair bit of blood, sweat and tears (of joy) that go into getting into a magazine or on an ad, and we thought it would be great to get you a look into that process.

In this Episode of “Chasing Trail,” We head to the mountain wonderland of Verbier, Switzerland. In the past, “Chasing Trail” has taken us to far-flung dream locations around the world, yet with the Global Pandemic in 2020, we had to start looking around in our hood. When you live and work in a country like Switzerland, it is easy to forget that we are in one of those far-flung, dream locations. Sometimes, the best trails are just a pedal stroke away around the corner.

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