“Illuminō” is a video combining two passions and showcasing the Trek Slash. As long as a film cartridge is loaded inside a camera and the light shining onto its surface can be controlled it doesn’t really matter where we point it at. At the end of the day it shows a visual image which we associate a certain memory with. I felt it was similar with this bike. No matter what terrain I put its tires in, it always leaves me with an awesome time and a big grin on my face. Bikes also undergo a development phase which lead me to this idea of the film developing process leading the video and showcasing this versatile bicycle.