[video] Specialized: This is Going To Be Epic



It might have been 10 years ago, or maybe just yesterday, but it all started with just wanting to finish. Over time, the goals evolved to not getting dropped, then finishing with the front group, and now, feeling the podium under your feet. They evolved with a strengthening in commitment—a commitment to riding early, riding late, riding harder. It took you saying yes to entrance fees to races you couldn’t win. Yes to salads instead of donuts. Yes to suffering. Yes to failure. It took a commitment to waking up every day and saying, “This is going to be Epic.”

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