The New Truvativ X Troy Lee CoLab

The New Truvativ X Troy Lee CoLab

23/05/2019
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23/05/2019

DESCENDANT TLD CoLab Crankset

PERFORMANCE CREATIVITY

A painted hammer. A beautiful ax. Troy Lee and his team channeled into the future of design these cranks, and the future — at least in the stiff, durable world of SRAM cranks — is looking exceptionally bright.

DESCENDANT TLD CoLab DH Crankset

SAME SAME. BUT DIFFERENT.

For the artist, the challenge of the solution is the inspiration to create. The crank arm — perfected in performance by SRAM engineers — is a utilitarian canvas begging to be transformed. Troy Lee, design artist, took to that canvas. And now, those of us who have seen can never unsee. It’s the crank, made more. Same same. But forever different.

DESCENDANT TLD CoLab Bar

STIFF. PRECISE. WIDE. CAMO.

The genius of good design manifests itself nicely in camo. Demure. Yet bold. For our latest CoLab, we tapped into the brain that is Troy Lee Designs. We handled the intel on the bar specs — our famous Descendant geometry, built from input from our best riders — and Troy handled the finishing touches. His dream: hi-tech camo. Fit to be seen.

www.sram.com

www.troyleedesigns.com