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A few weeks back during Sea Otter, we were invited to a press launch that was a bit unexpected. Fitbit, a Silicon Valley based company who makes wearable exercise devices gave us a presentation on how their watches can in fact be quite advantageous for cycling. Unsurprisingly we were scratching our heads a bit upon arrival, and to be honest we left a bit confused as well. We didn’t really see the light until we got home, downloaded the fitbit smartphone application and began tinkering with the device. While we’re just starting to incorporate this device into our daily rides, here is a quick overlook of it’s capabilities in the meantime. 
Details
• 7 Day battery life on a 1-2 hour charge • Seamlessly syncs activity with Strava • Touch screen • Lightweight • Measures heartrate • GPS enabled • $249.95
