Deity Launches the First in a Series of New Pedals, the Bladerunner!
With Deity’s massive expansion in mid swing, today marks the start of a multiple phase launch of new products that will continue to elevate the rider owned company to new heights. With a renewed focus on their line of pedals, Deity went to the drawing board for 2015 and are launching the first in a two part series of high end pedals, the Bladerunner!
In development for over two years, the Bladerunner sees Deity step away from the basic pedal designs that they have been known for and enters new pedal territory for the growing brand.
“Our pedals have always been successful for us, but as we started this company on limited sources, we did not have the sufficient funds to own our own pedal tooling in the past. To reduce costs, we shared pedal molds for our past pedals which has been a thorn in our side, but necessary at the time. Things have changed dramatically over the past years and everything we have been doing and investing into has been with a goal to develop our own pedal tooling, own our pedal designs, make the best product possible, and to push our boundaries. It is almost a sigh of relief to move forward with the Bladerunner and finally start showing people what we are capable of in the pedal realm.” Eric Davies (Deity, Owner)
With thousands of pedals moving out of the Deity warehouse annually and a variety of price points to hit almost every target market possible, the Deity Bladerunner pedals are a product born from the limitations of previous open source molds, the needs of riders looking for a larger pedal, and a desire to improve the durability of today’s super thin pedals.
“Our goal with the Bladerunner pedals was to offer riders a larger functional platform size, keep a thin profile, and focus on the weak area of thin pedals, the internals and pedal profile. By going to the drawing board, we were able to develop two new molds that would allow us to create a two part series of pedals that will reach two very different ends of the spectrum. The specific focus with the Bladerunner Pedals was to keep them as thin as possible, find ways to maximize internal durability, offer a larger footprint without adding weight, reevaluate pin locations, and create a damn sexy set of pedals.” Eric Davies (Deity, Owner)
The new Deity Bladerunner pedals feature a 103mm x 100mm platform size that spins on a new Deity DU bushing and a series of micro sealed bearings. To protect the pedal from bearing failure due to side impacts, crashes, or rock strikes, the internals of the Bladerunner pedals are reinforced by a load distribution top hat ABS spacer that prevents side loads from affecting the bearings. Tested for almost two years, the Bladerunner pedals will be replacing two of the current crop of Deity pedals as the company moves towards a revamped focus in their pedal line. With titanium spindles planned, a signature pedal design in production, and a slew of aftermarket upgrades in the works, the Bladerunner pedals are only the start of exciting things to come for Deity.
-Extruded and Machined from Deity molds and 6061 T6 aluminum
-The largest Deity pedal to date
-103mm x 100mm footprint
-11mm thin at the exterior edges
-Concave pin profile
-Load distribution system to prevent bearing blowout
-Multi micro sealed bearings and Deity DU Bushing internals
-Machined traction grooves
-Mimimal material in key areas to shed weight and mud build up
-Available in 5 high polished ano colors and also white powdercoat
-MSRP of $143.99 USD
“The Bladerunner pedals hit a higher pricepoint, so they will be replacing our magnesium Decoy LT pedals and the Skyskraper pedals. Don’t sweat though as we will be continuing to offer our popular cost effective Compound and Decoy pedals. The Bladerunner pedals are our opportunity to design the best pedal this market has seen and we are so pumped to finally get them out to everyone!” Eric Davies
In celebration of the first of many massive product launches for Deity in 2015, the rider owned crew are giving away 5 pairs of Bladerunner pedals for FREE to 5 people in need of some fresh new contact points on their ride! To enter, hit up their site, submit your information, and stay posted to the Deity site and their media pages for a list of winners on April 24th!