The “Lunch Ride” isn’t just a clever marketing moniker to get you to buy a Yeti. The employees actually do ride most days on their lunch break. Chris Conroy, president of Yeti Cycles insists on not being called “boss” at lunch. He is just another pinned employee, making the most of their lunch break. For the record, boss man is an absolute shredder, and lives and breathes bikes. As it should be. There is a reason that Yeti produces some of the finest bicycles in the world.